THE WENSLEYDALE HOTEL
THE WENSLEYDALE HOTEL & THE TACK ROOM RESTAURANT
Case Study
PROJECT BRIEF

Create a new logo identity targeted at the hospitality recruitment industry to help Brereton Bailey Solutions stand out in the marketplace.
PROJECT OUTCOMES

Design Farm helped Brereton Bailey focus their branding identity to increase the visual impact their marketing material has to prospective clients.
SCOPE OF PROJECT

Hotel Logo Identity Design
Restaurant Logo Identity Design
Business Cards, Letterheads, Compliment Slips
Restaurant Menus
Welcome Pack folders
Social Media Branding

THE NEW LOGOS


BRAND COLOURS

We chose a deep green for the main colour to reflect the rolling dales in which The Wensleydale Hotel is situated. The gold gives a sense of quality and depth to the colour scheme. 
TYPOGRAPHY

We chose two different typefaces to support the logo identity of the brand to give a modern, clean feel with just enough character. The typefaces are both flexible enough to work well in large print right down to small digital screens. We gave the typefaces a generous amount of kerning to let the letters breathe. The business name is formatted in an all upper case typeface with the supporting business strap-line in a lighter san serif typeface. 
 << BACK TO WORK <<
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